Wieden+Kennedy, 2022
Art Direction / Spatial Design / Branding
Designer: Hui Chen Ou Yang, Linh-Yen Hoang
Studio Specialist: Matt Blum
Print Producer: Ellen Osborn
Fabrication: Ademar Matinian, Kyle Miller
The Night Market gallery was born out of the Asian lived experience. It’s embedded into our upbringing and has become a staple source of nourishment and community in the most populous Asian cites. Now, it’s become a trend in major US cites that have bridged the gap between two worlds for many Asian and Asian Americans. And so we reimagined our version of that world through an evening gallery event that brought together the AAPI community of Portland. Where tradition meets contemporary, we branded a collection of storefronts, signage, merch and social for our community. For one night only, tucked in an area of Wieden+Kennedy, was an immersive experience that felt similar to a homecoming.