Netflix, 2024
OOH / Social
CCO: Azsa West, Felipe Ribeiro
GCD: Jarrod Higgins, Aaron Allen
Art Director: Anna Broujean, Ben Howard
Copywriter: Yahkeema Moffitt
Group Design Director: Patrick Nistler, Bruno Oppido
Group Design Producer: Scott Meisse
Senior Designer: Linh-Yen Hoang
You ask anybody on the street, and they’ll have a favorite Netflix show. Whether it’s a show that they can’t stop thinking about or one they’ve praised to everybody in their circle that they need to put it on their list, Netflix’s title collection is unmatched. We crafted a brand campaign that celebrates that untouchable quality of Netflix’s work. And this launched along with the apps’s new mobile feature, Moments, which allows users to share favorite scenes from shows and movies. Design was tasked with visualizing a brand system that tapped into that fan experience and highlighted the intimate ways Netflix has us all hooked. Utilizing the brand’s existing art and type, we re-imagined it through the lens of each fan and blew it out into OOH and social campaigns.