Nike, 2022
Film / OOH / Print
Creative Director: Emma Barnett, Jordan Dinwiddie
Art Director: Brittany Bowman
Copywriter: Jasmine Williams
Designer: Linh-Yen Hoang, Corey Bade
Design Producer: Sarah Starr
Studio Specialist: Matt Blum
Retouching: Frazer Goodbody
Poster Illustration: Paul Shipper, Chelsea Lowe, AJ Frena
To celebrate the legends of the WNBA, we created a campaign that highlights the league dating back to 1996, when it was founded. We called it “Run It Back Video.” The concept centers on a video store run by a character named Sasha, who is the keeper of DVDs filled with thrilling moments from on the court. Each film, she takes patrons through basketball history with her favorite flicks. We designed a system built off of nostalgia through signage, basketball-themed treats, and even recruited incredible illustrators to hero each player in their own “films.”