Nike, 2023
Activation
ECD: Evgeny Primachenko, Güney Soykan
Art Director: Thomas Worthington
Copywriter: Greg Ormrod
Lead Designer: Linh-Yen Hoang
Design Producer: Joe Favre
Motion Designer: Jacson Mitchell, Serhii Serbin
Motion Producer: Jaime Siordia
On May 3, 2023, Erling Haaland broke the Premier League goalscoring record — a record that previously stood for almost 30 years. Nike wanted to celebrate the Norwegian’s incredible achievement, so we created an equally as incredible display in the night sky honoring the footballer. Outside the National Football Museum in Manchester, we recreated the Aurora Borealis. Using an interactive outdoor lightshow, with smoke, lasers, projections and innovative Hologauze. Right after he broke the record, our campaign hit the world with a teaser telling fans to keep their eyes on the sky to look out for a phenomenon. After the buzz of his achievements captivated the internet, we released a film showing our Aurora of Haaland celebrating the striker.