Nike, 2022
OOH / Social / Web / Print
ECD: Ryan O'Rourke, Alberto Ponte
Art Director: Caitlin Alexander
Copywriter: Titania Tran, Gui Souza
Designer: Charlie Hilton, Eric Rogers, Linh-Yen Hoang
Design Producer: Sarah Starr
Studio Specialist: Matt Blum
Retouching: Frazer Goodbody
Entering the 10th season of the NWSL, Nike set out to give these notorious 9 players the five star treatment they deserve - and have historically never gotten. We were tasked with giving each player a visual treatment that exaggerated each person’s playing style. We spotlighted our athletes across their hometowns through painted wallscapes, billboards, bus shelters and in social and digital spaces.