WNBA, 2024
Film / OOH
Creative Director: Emma Barnett, Jordan Dinwiddie
Designer: Charlie Hilton, Avery Jagre, Linh-Yen Hoang
Tarot Designer: Jim Ward, Oskar Radon
Design Producer: Paris Fontes-Michel
Studio Specialist: Matt Blum, Vicki Liu, Beth Schuenemann
Print Producer: Denise Hanggi
Retouching: Frazer Goodbody, Shay Platz
3D Prop: Greg Radich
With the excitement of this new class of rookies like Caitlin Clark and Angel Reese, the WNBA wanted to welcome them with a strong message: Welcome to the W. This campaign serves as a direct message to the incoming rookies from current players, giving them a taste of what's to come next. Launching during the height of March Madness, when the eyes of the world are on these emerging star, we turned all that college basketball excitement into a full-blown love affair for the WNBA.